CocaCola® need no introduction. They are simply one of the biggest and most recognised brands on the planet.

However, here at Raise Creative we believe that improvement can be found for everything. Continuous improvement is part of our culture, ingrained into the very fabric of everything we do. It is what drove us to approach CocaCola® with some simple suggestions to improve their vending machines, to vend more. We felt that it was something they would be interested in, and they agreed.

Our Digital Director headed up a new project to deliver a whole range of fresh, new and exciting ideas to promote the CocaCola® product. Promotions such as under the strap-line “Vend It Like Beckham” were used to encourage CocaCola’s own staff to find new venues for their vending machines.