Renault UK

Over many years we have been involved in the design and production of Renault’s UK brochures, from price guides to product launch collateral. Clever interpretation of Renault’s complex, well-established international brand guidelines has allowed us to maintain levels of creativity whilst protecting the company’s most valuable asset.

Renault needed to develop their 2011 image portfolio for their towing and accessories divisions, and produce imagery particularly relevant to their UK market.

Raise Creative pushed the boundaries by moving away from sterile studio shots and facilitating a comprehensive location shoot, exceeding expectations on a very limited budget. The end results were successful in showcasing Renault’s range of accessories and cars to the best of their potential (with a little help from some unseasonably dry weather!). Renault has since requested to extend the usage rights of the imagery to worldwide for both Renault and Nissan.