Looking at Colour Psychology is key to ensuring that your companies branding is successful. Like ageing and taxes, there is no escaping colour. It is ubiquitous. It’s a proven fact that people relax more in green rooms, weightlifters do their best in blue gyms and the colour red raises your blood pressure.

When creating new artwork for our clients, we make sure that the design projects the right signals to their customers.

Red. energy/strength/power/desire/passion/danger/love/
raises blood pressure.

Orange. enthusiasm/fascination/happiness/creativity/determination/
success/encouragement/stimulation.

Yellow. joy/happiness/intellect/energy/warming/effect/cheerfulness/
stimulates mental activity.

Green. growth/harmony/freshness/fertility/safety/
dark green is also commonly associated with money.

Blue. stability/trust/loyalty/wisdom/confidence/intelligence/faith/truth/
heaven/it produces a calming effect.

Purple. royalty/power/nobility/luxury/ambition/wisdom/dignity/creativity/
mystery/magic.

White. light/goodness/innocence/purity/virginity/perfection/safety/purity/
cleanliness.

Black. power/elegance/formality/death/evil/mystery/prestigious/
black denotes strength and authority.