our work... think


Our successful pitch to the Midlands Road Safely Partnership led us into a huge multimedia campaign. Our brief was to design an advertising campaign targeting young people tackling the theme of ‘driving under the influence’. The chosen route was punchy and to the point. The message needed to be powerful, but not preachy and subsequent results proved this to be one of the Road Safety Partnership’s most successful campaigns ever. A secondary campaign included beer mats and t-shirts for bar staff to wear, bringing the message right to the heart of where the problems can start.